When was the last time you saw an Indian startup advertising a job opening on television? Never mind that; when was the last time you saw a TV spot for a homegrown company that was so proud of its apparently vibrant work culture? Byju’s is one of the biggest ed-tech startups in the world right now. It is flush with VC money (to the extent that it posts job openings on television), boasts an profitable business model, and is the leader of an apparent wave of omnichannel transformation in India’s education sector.