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Bharg's avatar

brilliant as usual!

the content head at a top non-music audio OTT company in India gave a couple of lectures at my college. he talked about how they look at all content as self-help, and that framing it that way is helpful for them to better reach their target audience - primarily non-English speaking, non-elites

the Gita obviously is also self help. but so is a zombie apocalypse audio thriller set in IIT-B, because that helps the listeners get a peek into life at IIT-B - which is hugely aspirational for everyone (even for those who have finished their studies). He also talked about how, audio books/content on say history, politics etc. gave them the ability to appear smart.

just thought that would be interesting to you and the readers of this - once again - brilliant piece

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Donna Barman's avatar

Of course I must share this on LinkedIn :)

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